Since 2015, Rohit Chakravarthy has served as senior vice president and global comptroller for Amobee, Inc., a company specializing in advertising technology. In this role, Rohit Chakravarthy oversees all aspects of a large digital marketing company.
In 2021, Amobee announced its collaboration with InfoSum, which would allow it to bring privacy-compliant identity solutions to advertisers and broadcasters. Amobee, Inc. is recognized as a global leader for advertising technology that offers social, digital, and television platforms to help clients drive growth. Alternatively, InfoSum is a leading provider of identity infrastructure.
The partnership will facilitate both companies being able to offer their clients identity and media buying products that will rely on InfoSum’s decentralized data system and Amobee’s programmable advertising platform, which caters to broadcasters. The ultimate goal will be to assist clients in providing their customers scalable, future-proof identity tools.
These tools will help broadcasters collect data and customize their advertising campaigns to the tastes of their customers. Ultimately, the collaboration will culminate in brands and media platforms launching high performance campaigns that place emphasis on customer privacy and the security of their data.
Rohit Chakravarthy 